Success Story Package
Consumers are hungry for information about home remodelling projects, which is evident in the popularity of renovation magazines and home improvement makeover programs.
Contractors can harness consumers’ interest in home improvements by showcasing stories about their best projects and clients on their websites and in their print advertising. Judy works with renovation contractors and designers to develop success stories that profile remodelling projects from start to finish.
Judy offers two packages:
- Whole-home renovations. Contractors receive a success story in three formats:
- as a two-paragraph summary to be used in print advertising
- as a 750-word feature that can be distributed as a sell sheet at trade shows, in a company newsletter, in their portfolios, in advertorials and used in presentations to potential clients
- as an abbreviated story for a website or a brochure
- Smaller renovations (kitchens, bathrooms, lower levels) will follow the same format: as a two-paragraph summary, as a longer 550-word feature and as a shorter story for a website or a brochure.
Fees. A whole-home renovation package (three versions of each story): $1,200 to $1,500. A smaller renovation package: $850 to $1,100.
Process. For each package, Judy will interview the client and contractor by telephone and will write the story aided by floorplans and photographs.
To view a Success Story sample, click here.
Have an interesting story you’d like to tell? Contact Judy today to discuss your project.
